In this article, The Business of Stand-Up Comedy: Establish a Business – Part 2, I’ll discuss the importance of social networking in promoting your comedy career.
In my previous article, The Business of Stand-Up Comedy: Establish a Business – Part 1, I showed what was needed to create a home office to operate as a professional business.
When you sign up for any social site, you’ll be asked to pick a permanent name for your sites. Think about this before committing and you must submit this name at the time you sign up for a page. It will be easier for you and the public if all of your networking pages have the same URL. My suggestion is your name and the word comedy or comic or comedian. You can find me at these URLs:
I think you get the point.
At Lease Facebook and Twitter
Social networking is the PR of now and the future. I put in only a half hour in the morning during coffee and I can reach thousands of people with common interests.
Bookers won’t mind if you send a link to your Facebook page, if it is classy and easy to navigate. Again, don’t overdo it. Keep it simple and make your relevant information obvious. As with all online sites they require constant updating, so set a regular schedule to put in your most recent information. To promote yourself, collect friends and send them updates about your upcoming gigs.
Sign Up for a YouTube Channel
If you don’t have a YouTube page, sign up for one today. This has multiple functions. Once you have your show uploaded, it is easy to cut and paste the address (supplied on your site) into emails, website, blogs, comments, bulletins, messages, wallpaper or on pretty much any Internet medium to send your shows around. Make sure to only send really good shows. If it is a marginal show, don’t send. Quality will determine if people want to see you live.
Note: keep a consistent name as your networking pages. Youtube.com/gregdeancomedy
Get a Website
You can now do this easily on Wix or Weebly. They’re free to build and a small monthly fee to publish so it can be found by Google. Also, get the same URL domain name as all your social networking. I own gregdeancomedy.com even though I don’t use it.
You may not think this is important, but just to let you know at least one half, or more, of my business, Greg Dean’s Stand-Up Comedy Classes, comes from people finding me on the Internet. You can get a simple site built for a few hundred dollars. Ask some other comics about their Webmaster.
Browse the Internet to check out the different sites to know what design you like. Too many sites make the mistake of having an overly elaborate site that looks great, but makes it difficult to find the relevant information about you as a comic. Keep it simple. The homepage should have a series of categories to make things easy to find, like your headshot, your resume that should be kept to one page and a calendar of where you are performing. You can’t get work if you aren’t easy to find on the net. If you are in this for the long haul, then you need to develop a fan base.
In my next article, The Business of Stand-Up Comedy: Be a Part of the Comedy Community, I’ll demonstrate why you should immerse yourself into all things comedy.